소개글
[마케팅관리] 반얀트리 클럽의 마케팅(영문)에 대한 자료입니다.
목차
1.Introduction
2.Strategy
3.Challenges Forward
4.Conclusion
본문내용
Banyan Tree Holdings (SGX: B58) is a leading, international hospitality brand that manages and develops premium resorts, hotels and spas.
Beginnig at Phuket in 1994
24resort and hotel
64spas
70retail galleries
2golf courses.
Most accessibility wherever Gangbuk, Gangnam
Promotion before opening - Poolside party, Ice rink
VIC party place - open to 'word of mouth' members only - attraction marketing with casual ambience unlike existing system