소개글
[여성과사회] 광고(메스미디어) 바디이미지(영문)에 대한 자료입니다.
목차
-definition
-the reason why we choose ads
-precedent study
-our own study, analysis
-survey
-result
-interpretation
본문내용
Kilbun reported that
Before watching tv :
slim = health problem
Plumpy = favorable compliment
After watching tv :
Anorexia or eating disorder
74% girls = fat
62% = diet
Lechinse presented that : the more consumers exposed to an ideal body image, the more they’re likely to be dissatisfied with their own body images, and they tend to give a negative evaluation about other people’s body images.
Men.
Feeling ?
women looks sexy. Woman advertisement can affect people.
What product is more favorable ?
Advertisement which appears woman - Because we are men
Do you think image in advertisement has reality ?
Woman has no reality. has fantastic feeling and utopia.
men has reality
Does body image in advertisement affect your choice ?
a lot. Woman’s ads.
Do you want to be a model who appears in advertisement ?
not really, so so.