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분야
ppt2.HMC : GLOBAL EXPANTION
3.THE AUTOMOBILE INDUSTRY IN CHINA
4.HMC IN CHINA
Local Governments Build Small Automobile Manufacture to shortage of Manufacture
Geographic proximity helped build the production system.
The simultaneous entry of HMC and its long-term Korean suppliers
->rapid quality improvement and cost reduction.
Competitive advantage = management of subcontractors
(subcontractors : alliance with 118 suppliers and about half is located in Beijing , in other words, outsourced from local suppliers)
-> kill two birds with one stone ( cost reduction & quality improvement)
and save transportation costs
