소개글
[국제경영론] STARBUCKS(스타벅스) FDI사례 분석(영문)에 대한 자료입니다.
목차
1.Case Summary
2.Case Discussion Questions 1 to 4.
본문내용
To gain greater control
Local licensee with affluent capital and sophisticated
mamagerial know - how
Local licensee without affluent capital and sophisticated managerial know -how