소개글
[소비자행동론] 메트로PCS(MetroPCS) 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Introduce & product concept
2.Simple information about Korean consumers as one segment
3.Simple information about Korean consumers behavior regarding similar products
4.Recommended marketing activities for the product based on consumer behavior
본문내용
The Korean consumers prefer to have a SIMPLE and QUICK process
2. Collectivism plays an important role in Korean society
3. The Korean companies are on rising tendency at
foreign countries. -Lots of OVERSEA BRANCHES
4. Every consumer prefers to buy cheap product than expensive product.
5. Korean consumers show sensitive reaction to personal information.
6. Koreans' passion for education is quite high. So the international call volume also increases naturally.
참고문헌
References
http://www.metropcs.com/
www22.verizon.com/
http://www.t-mobile.com/
http://www.apple.com/kr/iphone/