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분야
pptxⅡ. Wal-mart’s success factors and
strategies for success
Ⅲ. Wal-mart in Korea market
Ⅳ. Wal-mart`s failure factors in Korea market
Ⅴ. Present alternatives for Wal-mart`s success
Ⅵ. Conclusion
1) “Wal-mart entered small cities
where nobody took interest in”
2) Human-oriented management philosophy
3) “EDLP(Every Day Low Price)”
1) Failure in low-wage policy
- Lost the desire to work
- Inefficiency was caused by low-wage
- Made a bad image by low price firm
2) Lost advantage of integrated distribution system
- Hard to run business in small space like Korea
Provide quickly services and products that suit Korean behavior and consciousness of consumption
Get rid of big boxes and run discount stores
Understand Korean nature
Meet consumer tastes and
(fresh)food products in Korea
http://www.walmartstores.com/
www.walmart.com/
http://www.brandz.com/output/brandz-top-100.aspx
http://dna.naver.com/viewer/index.nhn?articleId=1998071100099101001&editNo=16&printCount=1&publishDate=1998-07-11&officeId=00009&pageNo=1&printNo=10110&publishType=00010
http://emart.shinsegae.com/
http://www.emartmall.com/
http://corporate.homeplus.co.kr/
http://www.homeplus.co.kr/
http://www.lottemart.com/
http://www.fnnews.com/view?ra=Sent1101m_View&corp=fnnews&arcid=00000921650888&cDateYear=2009&cDateMonth=05&cDateDay=12
http://www.fnnews.com/view?ra=Sent1101m_View&corp=fnnews&arcid=090515025710&cDateYear=2009&cDateMonth=05&cDateDay=15
http://www.onbao.com/news.php?code=ec&m=&mode=view&num=29315&page=1&wr=
http://www.fnnews.com/view?ra=Sent1001m_View&corp=fnnews&arcid=0920732609&cDateYear=2006&cDateMonth=05&cDateDay=22
http://www.fnnews.com/view?ra=Sent1801m_View&corp=fnnews&arcid=0920733119&cDateYear=2006&cDateMonth=05&cDateDay=23
'샘 월튼, 불황없는 소비를 창조하라' - 샘 월튼, 존 휴이 지음, 김미옥 옮김
월 마트(슈퍼마켓 하나로 세계유통을 지배하기까지) - 로버트 슬레이터 지음 | 남문희 옮김
