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분야
pptx2.E-MART environment analysis
3.E-MART Services
4.E-MART problems
5.E-MART vision
6.Reference
income, improvement of women’s economic
power and change of the style of living, the
existing discount retail industry brought a great
change in development of the distribution
industry through advanced distribution system
and technical tie-up and cooperation from
overseas. Thus, a large-scale discount store,
E-Mart, was opened up in 1993.
OPPORTUNITY
Foreign companies fall
Price sensitivity increases
Advance online market
Advance overseas market
The policy of image-build:
It inculcated consumers with cognition
that it has the best prices.
*Best Five Items:
It selects five items among the daily necessities
that consumers need every day, and
unconditionally cut these items’ prices under
than competitors around.
The E-MART is strengthening
the strongest voluntary position from
formation of discount market, but
It shows a bearish trend relatively from
the home shopping enterprise.
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=001&aid=0002065318
www.emartmall.com
http://ko.wikipedia.org/wiki/%EC%9D%B4%EB%A7%88%ED%8A%B8
blog.daum.net/_blog/BlogView.do?blogid
Principles of Marketing(김범종 박승환 송인암)
