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분야
ppt2.Target market
3.4Ps of PINK
4.Customer
5.Competitor
6.SWOT Analysis
7.Problems
8.Suggestion
College coeds
18 to 30 years of age
Broadening the customer base
Teens(ages 12 to 19)
Tweens(ages 10 to 12)
Parents and other family member
STRENGHTS
∙Cute and hip brand image
∙Sub-brand of limited brand
∙Comfortable, natural fabric
∙Frequent release of products
WEAKNESS
∙Suspicious marketing target
∙Not for lifelong brand(under 30s)
∙Identical designs
∙Limited products line
THREATS
∙Current economic recession
∙American government regulation
∙Many competitors
OPPORTUNITIES
∙Chinese deregulation on labors
∙Increasing population
∙Large teen market share
