분야
pptx1) Strength
Largest market share in industry
Long-run Brand
2) Weakness
Need to broaden the target customers
3) Opportunity
No. 1 Energy drink in Korea
4) Threats
The effect of Bacchus has not been scientifically aproved
Vita500 SWOT
1) Strength
Popular among young people
Caffeine free, contains vitamin C (500mg)
First vitamin drink
2) Weakness
Low brand value
3) Opportunity
Well being trend
4) Threats
Has lots of imitations (Vita 700, Vita1000, Vita 1500, Vita Power, etc.)
The Bacchus can sustain its share long enough
an good flavor and healthy drink
(vitamin B1, B2, B3, B6, taurine)
Price
400~500 won
Promotion
Good simple life (not famous star)
Place
pharmacies in real field after contracting
