![[국제마케팅] 사마르칸트(Samarkand) 리디자인 마케팅 전략(영문)-1](http://images.happyhaksul.com/thumb/524/523342-0001.gif)
![[국제마케팅] 사마르칸트(Samarkand) 리디자인 마케팅 전략(영문)-2](http://images.happyhaksul.com/thumb/524/523342-0002.gif)
![[국제마케팅] 사마르칸트(Samarkand) 리디자인 마케팅 전략(영문)-3](http://images.happyhaksul.com/thumb/524/523342-0003.gif)
![[국제마케팅] 사마르칸트(Samarkand) 리디자인 마케팅 전략(영문)-4](http://images.happyhaksul.com/thumb/524/523342-0004.gif)
![[국제마케팅] 사마르칸트(Samarkand) 리디자인 마케팅 전략(영문)-5](http://images.happyhaksul.com/thumb/524/523342-0005.gif)
![[국제마케팅] 사마르칸트(Samarkand) 리디자인 마케팅 전략(영문)-6](http://images.happyhaksul.com/thumb/524/523342-0006.gif)
![[국제마케팅] 사마르칸트(Samarkand) 리디자인 마케팅 전략(영문)-7](http://images.happyhaksul.com/thumb/524/523342-0007.gif)
![[국제마케팅] 사마르칸트(Samarkand) 리디자인 마케팅 전략(영문)-8](http://images.happyhaksul.com/thumb/524/523342-0008.gif)
![[국제마케팅] 사마르칸트(Samarkand) 리디자인 마케팅 전략(영문)-9](http://images.happyhaksul.com/thumb/524/523342-0009.gif)
분야
docx1. Executive summary
2. Background Information
3. SWOT analysis
4. Proposal for Samarkand re-design project
5. Image re-design marketing strategies
1) People
2) Infrastructure
3) Attraction
4) Image
All guests and visitors must be able to prove to stay resident certificate is issued and must always carry. If a certificate of accommodation when you leave the level of 500 to 1000 U.S. dollars will be fined.
Mainly for food, eating the bread and meat, and eat lots of meat, beef and lamb. Most food is oily and salty.
The goods can be purchased from Samarkand such as decorative accessories and rugs, musical instrument, and paintings. Registan Square, which is located in the center of Samarkand is good place to buy. Tourists need a visa to travel in Uzbekistan. Invitation from Uzbekistan is helpful for getting visa more easily.
,
Exchange Rate $ 1 = 2200 sum = 1130 won (2010.12.07)
It is difficult to use internet in Uzbekistan without a few internet cafes.
SWOT Analysis
Strength Weakness
- A lot of historical attractions and ancient monuments / Good location
- Friendly
- Inexpensive price of most products and services -The corruption
-Poor public transportation / Internet system
-None English speakers
-Underrated money
-Bad preservation of heritages
