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About Whirlpool
Home Appliance Market Analysis
Case Summary
7 Keys for Effective Transfer
Hits and Misses
Recommendations
Q &A
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월풀에 대해서
Leading Home Appliances company – Americas - #1 ; WW- #2
90 years of bringing the Best to Every Home… Everywhere
Fortune 127 company in 2007
Annual sales of US$19B (7% YoY), Op profit of US$1B (29%) in 2007
73,000 employees in 170 countries
Whirlpool, Maytag, KitchenAid, and other major brand names
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