소개글
[마케팅 원론] 마켓오의 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Introduction of the Product
2Inside-Out VIEW
3.Outside-In VIEW
4.Conclusion
5.Q & A
본문내용
Benefits sought
- Consumer’s pursuit of healthy product and food
Life style
Increasing of consumer’s concern for safe product and food
on account of Melanin detection
Anticipative segmentation
Pioneering category of high quality well-being biscuit
by using ‘Organic’ natural ingredients.
Signaling Effect
- This strategy gives perception of high-quality ingredient’s use to consumers due to high price.
Open price strategy
- Market O is no price indication in packages. So, Final distributors decide final price.