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분야
pptx2.Opportunity analysis
3.SWOT analysis
4.STP analysis
5.Market analysis
6.7P analysis
7.Organization
8.Ownership
9.Financial Plan
10.Interview
11.Q & A
Segmentation
-Age : 30~70
-Life Style : People who want to enjoy luxury life
-Gender : We don't mind
Targeting
- Young people who have highly paid and specialized job.
- Middle-aged and older people who are more leisurely.
Positioning
-Provide luxurious and well-organized products.
-"We are existing for luxury life!"
Abroad travel : Asia :1000$~2000$(3~4days)
Europe : $5,000~$10,000(4~7days)
Golf tour : 1000$~2000$(2~3days)
Honey moon : 3000$~5000$(3~5days)
CEO : Hyo-Sang Ahn
Sales Manager : Yoo-Joon Park
Marketing Manager : Eun-Min Seo
Tour Planning Manager : Gyeong-Ryeong Kim
Finance Manager : Chan-Hyun Baek
Human Resources Manager : Ju-Yong Kim
Customer Service Manager : Yu-Jeong Hwang & Undrakh
. Our whole Capital : ￦400,000,000
. Office Deposit : ￦40,000,000 + First Rental fee(monthly) ￦1,200,000
. Interior & Props Expensive : ￦20,000,000
. First month Wages : ￦34,700,000
. Total : ￦95,900,000
. Spare Capital : ￦304,100,000 (This is for purchasing air-plane tickets and hotel deposit, etc. And it is also for unexpected situation)
