[광고론] 맥도날드와 아이폰 광고분석(영문)
![[광고론] 맥도날드와 아이폰 광고분석(영문)-1](http://images.happyhaksul.com/thumb/539/538371-0001.gif)
![[광고론] 맥도날드와 아이폰 광고분석(영문)-2](http://images.happyhaksul.com/thumb/539/538371-0002.gif)
![[광고론] 맥도날드와 아이폰 광고분석(영문)-3](http://images.happyhaksul.com/thumb/539/538371-0003.gif)
![[광고론] 맥도날드와 아이폰 광고분석(영문)-4](http://images.happyhaksul.com/thumb/539/538371-0004.gif)
분야
docx1. Low Involvement & Informational
2. Low Involvement & Transformational
iPhone
3. High Involvement & Informational
4. High Involvement & Transformational
In 2008, Apple launched new iPhone, 3G. As Apple introduced new iPhone, the company made several TV commercial series to deliver the information about iPhone including the fastness of the phone, social network which you can make by using the phone, price of the phone, and so on. This ad, “Twice as fast”, was one of the TV commercial series of iPhone. In this ad, the speaker continuously said the phrase, “twice as fast”, so that this ad emphasized how the phone was changed in terms of fastness. By this repetition, the ad explained the convenience of the phone and gave the information to the customers in order to attract their interests.
The phone, for the customers, is one of the products for which they search and find information a lot. Because of this aspect, the phone is in the category where the level of customers’ involvement is high. Apple, considering this product’s characteristic, tried to deliver enough information to the customers through the ad, so that the customers were convinced and therefore, they purchased the product, iPhone 3G. In addition, Apple chose the way to convince people not appealing to their emotion, but appealing to their intellect
