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[국제경영론] 국제 문화의 다양성과 기업의 해외진출 사례(영문)에 대한 자료입니다.
목차
Culture
Cultural Differences
Culture is…
How important?
Culture & Business
Shaking Hands
Topic 1
Major Cultural Assessment Tools
Edward T. Hall
Theory of Cultural Context
HCC & LCC
Kluckhohn - Strodtbeck
6 questions
Cultural Orientations
Some weaknesses of Kluckhohn-Strodtbeck
Hofstede Geert
Hofstede Geert - Cutural Dimensions
Power Distance
Collectivism / Individualism
Femininity / Masculinity
Uncertainty Avoidance
Topic 2
Case Study
Case Study – Home Depot
Case Study – IKEA
Case Study – Samsung
References
본문내용
Do people believe that their environments control them, that they control the environment, or that they are part of the nature?
Are people easily controlled and not to be trusted, or can they be trusted to act freely and responsibly?
What do people desire among accomplishments in life, carefree lives, or spiritual and contemplative lives?
Do people believe that individuals or groups are responsible for each person’s welfare?
Do people prefer to conduct activities in private or public?
On what people prefer more among past, present and future events?
The largest home improvement retailer
2,242 superstores across the United States, Canada, Mexico and China.
참고문헌
Site
http://www.geert-hofstede.com/
http://www.kiep.go.kr/ KIEP 대외경제정책연구원
http://www.wikipedia.org/
Cross-cultural competence in international business
: toward a definition and a model by David Weir (PPT)
The approach to culture of Kluckhohn and Strodtbeck
by David Weir (Article)
Book
세계가 나의 시장이다, 이호길 외 8인, 책든사자
Beyond Culture, Hall, Edward Twitchell 저, Archor Books