소개글
[마케팅 원론] 부대찌게 전문점 `더함 THE HAM` 마케팅 전략(영문)에 대한 자료입니다.
목차
1.About ‘The Ham’ and Symptoms
2.Marketing Problems & Research Objectives
3.Research Methods
4.Data Analysis
Competitor Analysis
4P Analysis
5.Suggestions
6.Limitations
본문내용
A few customers
the average number of customers per day is around 30
(cf: Biya has between 150 and 200 customers per day on average)
Low net profit
a net profit of 100,000 KRW per day (8000 KRW per hour)
Convenience Sampling (On/offline)
Target population : all KU students in the Anam campus.
179 valid samples out of 200 surveys after disregarding surveys including blanks and/or insincere answers.
Open-ended questions, likert scale, semantic differential, and multiple choice questions.
In-depth interviews.
“It’s not too salty, and fits my taste”.
“Although I don’t feel like I’m eating something that is good for me when I eat 부대찌개, it is good to know that the food I’m eating does not contain MSG.”
“I don’t particularly consider it. I also think that the ingredients of 부대찌개 such as ham and sausages are not that good for your health.”
It is not that attractive as the manager expected