소개글
[마케팅조사론] 세계맥주 전문점 `비어 몬스터` 마케팅 전략 조사(영문)에 대한 자료입니다.
목차
I. Introduction & Problem Identification
II. Defining Marketing Objectives
III. Implementation Of Preparatory Investigation
- FGI, In-Depth Interview
IV. Conducting the Survey & Interpretation
V. Suggestion
본문내용
I. Introduction & Problem Identification
1. Beer Monster
The Beer Monster is a beer pub in Chamsari street, Anam, as the main store of it’s own franchise.(There are more pubs in Sadang, Hanyang univ, etc). Beer monster has various world beers with middle to low prices, and provide luxury audio system with DJ. The internal decoration and atmosphere is vintage and urban.
2. Problem Identification
Sounds good, but recently, the pub is going through the hard time. The goal of this project is analyze the reason of marketing problems in Beer monster and make suggestion for the pub to get