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[서비스마케팅] 메가스터디의 마케팅 전략 분석(영문)에 대한 자료입니다.
목차
1.Introduction
2.Current states
-7P
-5 dimensions
-Expectation
-Relationship
-Blue printing
3.Problems
-Blue printing
-Gap model
-Company defined standard
4.Suggestion
5.Conclusion
본문내용
On-line lecture
- 수능대비, 수능선행학습, 내신대비, 대학별고사 → 4 Division
- Extension
Middle School : Mbest
Elementary School : Mjunior
English : Mega English
- Systematical lecture linkage : 내신 – 수능 - 논술
Materials (Books)
- Own Publishing Branch : Publish the materials themselves
Homepage ( www.megastudy.net)
1. Well-Organized
- Category for each Teacher
→ Make customer compare with other lectures or teachers
easily.
2. Power lecture Searching System
- 강좌찾기마법사/조건검색/인기검색/평가검색/비교검색
→ make customer search lectures that they want easily.
Video lecture ; Normal / high quality video
☺ Apology
☺ Explain what happened
☺ Announce not recurring the same mistake in the future
☺ Passion for the future