[생산운영관리] 인앤아웃 In-N-Out Burger vs 맥도날드(영문)

[생산운영관리] 인앤아웃 In-N-Out Burger vs 맥도날드(영문)-3

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소개글

[생산운영관리] 인앤아웃 In-N-Out Burger vs 맥도날드(영문)에 대한 자료입니다.

Index

In-N-Out Burger
1. History of In-N-Out

2. In-N-Out Products
① Burgers
② French Fries
③ Baverages

3. Cooperate Strategies
① Quality of the food and the service
② "Do not franchise."
③ Employee-centered personnel policies

4. In-N-Out Culture
① Popularity
② Bible references
③ Family Owned Company
④ Advertisement
⑤ Foundation

5. In-N-Out Service Process
① Supply Process - Central Commissary
② Drive-Thru
③ Service Flowchart

McDonald
1. History of McDonald
2. INTRODUCTION - OPERATIONS MANAGEMENT MCdonalds
3. COMPANY BACKGROUND
4. PRODUCT PLANNING
5. PROCESS PLANNING
6. LAYOUT DESIGN
7. SUPPLY CHAIN MANAGEMENT
8. QUALITY MANAGEMENT
9. Types of Restaurants

Conclusion

본문내용

③ Family Owned Company

In-N-Out Burger is a private, family-run, non-franchised company. Rich Snyder maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger and the business philosophy they had worked so hard to achieve and maintain. As Rich Snyder commented about franchising in Forbes: "My feeling is I would be prostituting my parents by doing that. There is money to be made by doing those things, but you lose something, and I don't want to lose what I was raised with all my life." Fast growth was not one of the Snyders' goals, but they did have plans for In-N-Out Burger's expansion.

Quality, freshness, and service were very important to Harry and Esther. Their sons, Guy and Rich, learned the business from the "ground floor". From an early age, Guy and Rich worked at In-N-Out, learning the principles that were to become the cornerstones of In-N-Out's philosophy.

It was almost three years before a second In-N-Out was opened. By the time of Harry Snyder's death in 1976, there were only 18 drive-thru locations. Rich took over as President at the age of 24, and with Guy's help, established a commissary at the Baldwin Park Headquarters. This new facility allowed In-N-Out to have total quality control over all In-N-Out ingredients. In addition, they created the

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