분야
hwp MACRO-ENVIRONMENTAL ANALYSIS
Demographics
Economics
Culture
Change of Between consumer's demand
New trend : DD(Dandy Daddy)
▶ In statistical documents, people less pay attention to their stylish, After 20
MICRO-ENVIRONMENTAL ANALYSIS
Producers
Marketing intermediaries (Distributor)
3C (Competitor, Company, Customer)
■ Company
■ Competitor
Customer
● Market research
■ Marketing research environment
● S.T.P
■ Segmentation
■ Targeting
■ Positioning
● Market strategy (Focus strategy)
● Action plan
● Second promotion action plan : Project connected with company
● Budgeting
9.2.2 소비자동향조사(한국은행,전국)(월)(2008년9월~)
9.2.2 소비자동향조사(한국은행,전국)(월)(2008년9월~)
항목명1
소비지출전망CSI
의류비지출전망CSI
항목명2
전체
전체
단위
가중치
변환
2008/07
100
90
2008/08
106
96
2008/09
106
95
2008/10
100
91
2008/11
94
86
2008/12
89
80
2009/01
91
84
2009/02
91
83
2009/03
91
81
2009/04
100
90
2009/05
104
96
2009/06
107
96
2009/07
107
97
2009/08
110
100
2009/09
111
102
2009/10
113
105
2009/11
111
103
2009/12
112
103
2010/01
112
102
2010/02
111
102
2010/03
111
103
2010/04
111
103
2010/05
111
104
2010/06
112
104
2010/07
112
103
2010/08
112
103
2010/09
112
103
2010/10
112
105
2010/11
113
106
2010/12
112
105
2011/01
114
103
2011/02
112
102
2011/03
109
98
2011/04
110
100
2011/05
110
102
상관계수
0.986068
통계표
9.2.2 소비자동향조사(한국은행,전국)(월)(2008년9월~)
9.2.2 소비자동향조사(한국은행,전국)(월)(2008년9월~)
항목명1
가계수입전망CSI
의류비지출전망CSI
항목명2
전체
전체
단위
가중치
변환
2008/07
88
90
2008/08
98
96
2008/09
97
95
2008/10
91
91
2008/11
84
86
2008/12
81
80
2009/01
83
84
2009/02
83
83
2009/03
82
81
2009/04
91
90
2009/05
98
96
2009/06
98
96
2009/07
99
97
2009/08
103
100
2009/09
103
102
2009/10
106
105
2009/11
103
103
2009/12
103
103
2010/01
103
102
2010/02
102
102
2010/03
101
103
2010/04
101
103
2010/05
101
104
2010/06
103
104
2010/07
102
103
2010/08
101
103
2010/09
102
103
2010/10
101
105
2010/11
102
106
2010/12
102
105
2011/01
103
103
2011/02
100
102
2011/03
95
98
2011/04
97
100
2011/05
97
102
상관계수
0.96292
1.1.1. CSI means Consumer Sentiment Index or Consumer Survey Index.
1.1.2. Correlation refers to any of a broad class of statistical relationships involving dependence. If correlation is close to positive 1, both statistics so related with each other.
1.1.3. Correlation between CSI of consumers' consumption and CSI of apparel consumption is very close to 1, in other words, they are very related with each other.
1.1.4. Correlation between CSI of expected income in future and CSI of apparel consumption is very close to 1, say, they are very related to each other.
1.1.5. Overall, we can conclude that apparel industry is seriously influenced by business cycle.
1.1. Culture
