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분야
pptx2. Our Strategy – 참이슬 ZERO
3. 4Ps & 4Cs
4. Benefit
5. Conclusion
Strong distribution
Typical image of Soju
Secure Verified Products
Alkaline water reserves of natural bamboo charcoal
(2)Weakness
The Old image beside Other Brand
Complex-type structure and organization of The aging of human resource
(3)Opportunity
QR Code by using the consumer smart phone user
Any company inform Drinking Party
Release of NO alcohol Soju
Plans to enhance the corporate ima- ge with customers
(4)Threat
Due to fixative image
Questioning consumer accept Feedback
An increase in marketing costs
Threats of Other Brand
- Brand name : 참이슬 Zero
- Volume : 360㎖(Bottle), 500㎖(Bottle), 200㎖(PET), 1.8L(PET)
- Alcohol degree : 0%
- Releasing date : 2011년 6월 3일
- Product’s sort : Distilled liquor
Diluted 소주
- Product’s peculiarity : non-alcoholic 소주 refined with charcoal , extracting quite a few mineral by using method of BCA
