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[거시조직론] 이베이와 온라인 옥션 산업(영문)에 대한 자료입니다.
목차
1 Introduction and Beginning of eBay
2 New Problems For eBay
3 Improve Business Model
4 paypal
5 solution(about Strategic alliance)
본문내용
The online auction website was founded as AuctionWeb in San Jose, California, on September 3, 1995, by French-born Iranian computer programmer Pierre Omidyar as part of a larger personal site that included, among other things
Stock price has been increasing
Used their first mover advantages
Monopolistic position in auction industry
eBay’s Stock declined 30%
eBay’s user just remains
Revenue growth =slow
Net transaction , Merchandise growth= slow
Rumor with Google