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분야
pptx1-1. Amazon.com
1-2. History and Growth of amzaon.com
Company Environment
2-1. Internal environment
2-2. External environment
2-3. SWOT analysis
Business Model
3-1. Corporate-level strategy
3-2. Business-level strategy
Conclusion
4-1. Recommendations
Be easy to navigate
Provide buying advice
Offer the broadest possible selection of books at low prices
In just four months of operation,
Amazon.com became a
very popular site on the Web, making high marks on several Internet rankings.
Frist, he suggested his book selling
idea to D.E Shaw, but rejected.
Therefore, he moved to Seattle and
start his own business.
Amazon.com
in Seattle
MP3s, Games, Books,
Movies, Sports & outdoors
Electronics & Computers,
Grocery, Health & Beauty,
Toys, Kids & Baby , etc
Mission Statement
Earth’s most customer-centric company, where customers can find and
discover virtually anything they might want to buy online.
To build an online retailer that would be customer-friendly and offer the
broadest possible selection of various products at low price.
Low-cost Strategy
Competitive Advantage “Technology”
Customer responsive
