소개글
[마케팅] 소니 SWOT 분석을 통한 문제점 및 해결방안(영문)에 대한 자료입니다.
목차
1. Introduction of SONY
2. SWOT ANALYSIS
3. Problem & Solution of SONY
4. Conclusion
본문내용
∘High brand awareness
∘Global corporation
(glocalization)
∘High technical skills
∘ Big expense of key components
∘An excessive insourcing
∘An increase of purchasing power
∘A growth in internet diffusion
∘A fast growth of Asian market
∘A fast-growing competitors
∘Deepening price competition
∘A growth of buyer power
Broad product family causes profitability deterioration.
: occurring interdepartment conflict of interest.
- organization of interdepartment task force team
- drastic choice and focus