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[마케팅] Eneloop(에네루프) mobile buster 경영사례 분석(영문)에 대한 자료입니다.
목차
1.History of portable battery charger
2.History of Eneloop mobile buster
3.Detailed description of KBC-L2B
4.Current marketing strategy
5.Current Problems
6.STP Analysis
7.4C analysis
8.SWOT analysis
9.Alternative actions
10.Recommendation
본문내용
Product Name
Eneloop Mobile Buster KBC-L2B
Price
₩59,000~ ₩63,000
Function
Portable smart phone charger
Portable tablet PC charger
Company
SANYO Inc.
Taken over by Panasonic
Practicable Product
Apple : I-phone, I-pad
Android : Galaxy series, Sony,
Packaging content
1x Mobile Booster KBC-L2B
1x Charger input USB cable
1x Micro USB attachment
1x AC adapter
Age
13~19 - From middle school to high school
20~26 - From admission to graduate university
27~32 - New employee to deputy section chief
33~45 - Deputy section chief to head department
Occupation
specialized job (Doctor, Lawyer, Accountant, etc)
Independent business (restaurant, coffee shop, bar, etc.)
Entertainer, employee, Traveler, Consultant, Banker, Student