소개글
[재무회계] 화장품 산업 재무분석-AMORE PACIFIC, LG H&H, ABLE C&C(영문)에 대한 자료입니다.
목차
1.INTRODUCTION
2.AMORE PACIFIC
3.LG H&H
4.ABLE C&C
5.CONCLUSION
본문내용
Brand Power
Strong Distribution Structure
Differentiated Goods
Speedy Growth
Diversity of Lines
Outstanding Positioning
Pioneer of Brand Shop
Flexible and Strategic Product Development
Customer Communication Marketing
Luxury Cosmetics Sector
Sales Growth by Tax-Free Business Boom and Line Expansion
Jinsul(진설) in Sulwhasoo Line
Successful Launch of White Program in Hera line.
Premium Cosmetics Sector
ARITAUM Success by CRM activities
HANNULE Sales 80Billion Won
Functional and High Price line expansion of LANEIGE and IOPE
All the shareholders care about the profitability of the company. For example, sales revenue, earning per share etc.
a. Promoter shareholders or own shareholders care
more about the company’s debt paying ability.
b. Ordinary shareholders or potential shareholders
care the development prospects of the company.
c. Short-term investors care the distribution of profits
of the company.
d. Long-term invertors care the development
prospects of the company, some of them even give
up dividends in order to let the company have
enough money to expand or develop.