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분야
docx2. Crisis of E-land Group : Taking over Carrefour Korea
3. How E-land Group resolved the situation
4. Conclusion
Do you use iPhone? I bet most of you who have interest in technology do. Then have you ever heard about Steve Jobs and his fashion? I bet most of you did. He is in his late 50’s but still appealing to young supporters with his casual and active fashion sense. His fashion can be summarized into black turtlenecks, blue jeans, and New Balance trainers.
Exhibit 1. Steve Jobs’ fashion
Especially, it is New Balance trainers that give impression to others in his fashion. New Balance trainers have gained its popularity not only among celebrities such as Steve Jobs or Warren Buffet but also numerous ordinary people. They are also extremely popular in Korea as well. We got interested in it and found out that New Balance products are distributed by E-land group in Korea. E-land group not only owns New Balance but also other numerous brands such as O.S.T, TEENIE WEENIE, DECO, HUNT, etc. We were astonished to find that innumerable brands belong to E-land group and got curious how they maintain so many brands and manage them financially.
