분야
pptIntroduction
History
Part.2
Business model
Growth strategy
Geographic expansion
Part.3
Google in China
China’s Goolge
SWOT Analysis
Part.4
Baidu’s future
Conclusion
Since 2001, has acquired some
small startup companies.
Since 2004, has entered into
a wide array of products and
services outside its sponsored-
search domain.
Had launched Gmail and Orkut
and acquired YouTube and
Doubleclick.
Baidu
In 2004, acquired the domain
name hao123.com – the largest
traffic contributor and distributor
of its P4P services.
In 2008, formed strategic
alliances with market leaders in
other business sectors to further
broaden their customer bases.
→ like online game market..
By Source 2003 2004 2005 2006 2007 2008Q1
By location
(in $ million)
U.S. $1,038 $2,119 $3,757 $6,030 $8,629 $2,541
International 428 1,070 2,382 4,575 7,965 2,645
Total revenue $1,466 $3,189 $6,139 $10,605 $16,594 $5,186
"I had no intention of keeping baidu inside china from the start.now that we have won over 60 percent share in china,i think it's natural that we turn to overseas markets."
—ROBIN YANHONG LI
"Whatever Baidu does,it does not matter to us.The interent is not the same as other IT business.Google and users will turn to whever does the better,and they will change again when they find someone even better."
—KAIFU LEE
