소개글
[관리회계] 베네통 CVP분석(영문)에 대한 자료입니다.
목차
1.Fashion & Clothing Industry & Benetton Group
2.What is CVP?
3. Important Questions
4. Conclusion
본문내용
- Founded in 1965, Treviso, Italy
- 6,000 stores, 9,000 employees in 120 countries
- 22 factories in Italy, 10 worldwide
- Currently earns approx. 2 billion Euros/year
- Produces over 150 million garments yearly
- Known for colorful clothing and controversial advertisements
- Also owns brand Sisley and Playlife
- Sponsors F1, Italian rugby, basketball, volleyball (Sisley)
Operating Leverage is a measure of how sensitive NI is to percentage changes in sales
Operating Leverage
Contribution margin
Net operating income
Q8) Assume that total sales in 2004 remained unchanged at €1,686 million ; however, the casual sector sales mix were changed. What income from operations would Benetton have earned with this sales mix?