분야
pptxGap 1 : The Listening Gap
Gap 2 : The service Design and standards Gap
Gap 3 : The Service Performance Gap
Gap 4 : The Communication Gap
Consumer Behavior in Services
Service Quality Dimensions of Daekyo
Constraint
Demand Pattern
Value of Price
Price framing
DAEKYO has not advertised regularly, but their purpose is making the student study themselves. They do not focus on how they make the student’s good grade.
Thus they emphasize they can change the student to go the right way.
Even the students study on their own with 눈높이, if there is no positive change to them, the students feel this gap.
The first step of Consumer Choice
-Need recognition
Usually, the service receiver tend to find out what they need or want, but in this case they are young to do this.
Their parent feel needs of extra education for the kids.
The second step of Consumer Choice
-Information search
눈높이 has been long time in home education service system, also ranked highly.
So actually they have their brand value, in this case the personal source can be very important thing when the customer seeks the information.
The consumer prefer the another’s experiences.
