소개글
[경영학원론] 카페베네의 SWOT 분석 및 마케팅 전략 제안(영문)에 대한 자료입니다.
목차
1. Entering the market
2. Red Ocean
3. Its problems and solutions
본문내용
Entering the marke
tFirst shop on 5.2008
BENEs MOTTO : COMFORTABLE CULTURAL COMPLEX
ONLY MOTTO IS NOT ENOUGH
Affiliate with entertainment company
Star marketing & PPL
(중략)
Their problems
Occupy several seats
Stay in the seat forever
Seat rotation decreases