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분야
pptx- Caterpillar
- Komatsu
2. The history
- The environment
- The fierce competition
between the two corporation
3. Analysis
4. Conclusion
▲ 1달러 = 120엔 → 1달러 = 240엔
(수출하면 다른 나라들은 비싸서 안 씀)
▲ 240엔 = 2달러 → 240엔 = 1달러
(수입 폭등 : 값이 싸다)
◎ 엔화절상
▲ 무역적자가 불어나던 미국은 1990년대 초 압박을 가함
1달러 = 160엔 → 80엔
★ Strength
The lead of heavy equipment industry field
Close relationship with dealers
Formed Asian/Europe market in postwar
Low dependence degree upon debt
Productivity in maintaining same quality all around the world
Close relationship among board members
Introduce quality circle program
Full management control of overseas branches
★ Additional
Manufacture factories in home country base
▽ + ▽ + ▽
Concentrate on exporting
Active global Strategies
Factories in various area
▽ + ▽ + ▽
Local supply materials
『창조 DNA를 이식하라』. 게리 닐슨, 브루스 패스터낵. 21세기북스, 2007
『다국적기업경영론』. 장한균/서민교. 도서출판 두남, 1999. p.331,332,353~355.
『CEO가 된 청소부』. 제임스 데스페인. 거름, 2004
『Global Marketing Management』. Quelch, John A. Addison-Wesley, 1999
『 Caterpillar and Komatsu: A Mission Statement Evaluation MGT 448: Global Business Strategies』. Robert. University paper, 2002
www.caterpillar.com
www.komatsu.com
http://www.enterpriseirregulars.com/11417/learnings-from-caterpillar-procurement-strategy-supply-risk-mitigation-and-rising-order-volumes/
