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분야
pptx1. INTRODUCTION
2. BUSINESS
ENVIRONMENT
2-1. FAST-FASHION
2-2. BUSINESS PHILOSOPHY
3. CHRACTERISTICS
3-1. DESIGN MIND
3-2. LOW PRICE OF THE LATEST
STRATEGY
3-3. MARKET ORIENTATION
4. SYSTEM
4-1. QR-SYSTEM
4-2. VALUE CHAIN
5. CONCLUSION
Zara is
Spanish clothing and
accessories retailer
In 1980, Zara started
its international expansion
through Porto, Portugal
Zara’s unusual strategy
History of ZARA
1975 First Zara store is opened
by Amancio ortega
1985 Inditex as the head of the Group
1991 Birth of different chains : Pull and Bear,
Massimo Dutti Bershka, Stradivarius
2003 Oysho, Zara Home
2008 Launch of Uterque specialized in fashion
accessories
