소개글
[광고심리] 래미안 아파트 tv광고 제안 및 분석에 대한 자료입니다.
목차
1.Introduction
2.Analysis
3.Suggestion
4.Q & A
본문내용
Evolutionary Psychology
Biologically meaningful stimuli
Significant emotional stimuli
Attitudes
based on true beliefs
about previous product experience
“진심”
Comfortable images
Illustrate tactics
Normal people
Positive consumer attitude