분야
pptxⅠ. Company Description
- General Information
- Mission
Ⅱ. Situation Analysis
- Product/Service/Marketing
- Current State
- Distribution Network
- Competitors
Ⅲ. Marketing
-The Problem
-Marketing Strategies
Cebu Pacific Brings people together through an affordable, reliable mode of travel a fun-filled experience that's delivered with a true heart and soul for service. they enhance the quality of life of the communities and are an active partner in the nation's progress.
1) Train and Educate employees.
2) “All equal” corporate culture
3) Goal-oriented team players.
4) High quality equipment, facilities, and system.
2. Situation Analysis
-Product
All fares are now Lite Fares which offer the lowest fares available in the country. It started first of April, 2011 and lowered Go Fares. This new fares are consist of 15 types in one way flight standard.
-Service
1) Brand New Planes = Efficiency(cheap tickets)
2) Flexible fare policy
3) Introduction of e-ticketing, prepaid excess
baggage, and seat selection system
(The first in Philippine)
4) Partnership (Hotel, car rental, travel insurance,
entertainment ticketing)
5) CPV(customer perceived value)
6) Promo fare: If pre-purchase allowance online,
Ticket Issuance is Faster and Cheaper
