소개글
[마케팅] Cunard Line 사례(영문)에 대한 자료입니다.
목차
1.Summary about Cunard
2.Goal
3.Impediment
4.Solution
5.Q&A
본문내용
Summary_Basic Info.
Luxury Vacation Business
Provide a wide variety of activities, entertainment at sea
Elegant
(QE2)
★★★★★
Ultra Deluxe (Sagafjord, Vistafjord)
★★★★★
Yacht-like
(Sea GoddessⅠ,Ⅱ) ★★★★★
Less Formal Somewhat less Expensive
(Cunard Countess & Cunard Princess) ★★★★
The Industry and Cunard’s Segments
Major difference between 5-star and 4-star ships :
dinning arrangements
QE2 for a 13-day cruise
$3,000 ~ $15,000 per person (high season)
$2,400 ~ $12,000 per person (low season)
4-star ship for a 13-day cruise
- $1,700 ~ $6,500 per person (high season)