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분야
pptx2.STP
3.4P_MIX
4.Why SHIN RAMEN BLACK Failed
- STP
- 4P_MIX
In 2011. 7
Nongshim was
monopolizing the market
In 2011. a10
Nongshim still has NO.1 market share
BUT,
Other companies’ products are at rapid growth
S
Consumers like hot taste
SHIN ramen’s outstanding
Market share(68%)
Powerful brand image
R/D ability
W
Old image
Consumers who don’t like
hot taste exist
Argument on MSG additive
SHIN ramen BLACK failed
O
Stable market share holding
Young 1_people family
increase
Synergy effect with
emergence of competitors
T
The competition with other
companies is intensifying.
(e.g.. 꼬꼬면 / 나가사키 짬뽕)
Tightened ristrictions on
Domestic environmental
factors
Consumer’s awareness of
instant food is changing
