분야
pptxWhole Foods Market
Kroger
The Strategic Management Process
Mission& Objectives
External Analysis
Internal Analysis
Strategic Choice
Evaluations and Recommendations
References & Appendix
- Ranked as 16 out of 100 in Fortune Magazine’s annual list of the “100 Best Companies to Work for”
They had acquired Wild Oats Market which is their largest, closest competitor with over a billion a year in sale.
(3) Characteristics of Whole Foods Market
- Heavily involved in environmental issues and community involvement. They made the U.S Environmental Protection Agency’s list of the “Top 25 Green Power Partners”
- Their core values are selling the highest quality natural and organic products available
http://www.wholefoodsmarket.com/
http://organic.about.com/od/marketingpromotion/tp/Top-5-Largest-Organic-Retailers-In-North-America-2010.htm
http://biz.yahoo.com
http://www.wholefoodsmarket.com/company/annual-report.php
http://www.specialtyfood.com
http://www.sec.gov/edgar/searchedgar/companysearch.html
http://www.oppapers.com/essays/Porters-Five-Forces/177083
http://marketingteacher.com/lesson-store/lesson-five-forces.html
http://www.oppapers.com/subjects/five-forces-kroger-page3.html
http://sbinformation.about.com/od/marketresearch/a/swotkroger.htm
http://www.thekrogerco.com/finance/financialinfo_reportsandstatements.htm
http://www.bankrate.com/brm/news/investing
http://www.cooperativegrocer.coop/articles/index.php?id=333
http://www.organicconsumers.org/Organic/kidsgoorganic.cfm
http://www.bankrate.com/brm/news/investing/19991223h.asp?prodtype=advice
http://en.wikipedia.org/wiki/Whole_Foods_Market
http://money.cnn.com/magazines/fortune/fortune500/2011/?iid=F_Sub
http://www.businessweek.com/bwdaily/dnflash/content/jun2007/db20070606_903061.htm
http://www.wholefoodsmarket.com/company/
http://en.wikipedia.org/wiki/Kroger
