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분야
ppt2.Analysis of the Phone Market
3.Stategy & Recommendations
4.Questions
- Investing 60% to Smart Phones
LG is trying to bounce back in the Mobile Phone Industry
Before the popularity of the Smartphones, the main competitive advantages in the mobile phone market were:
Brand, Device specifications, Design and Price.
These were determined at the manufacturer’s competitiveness.
With the popularity of smartphones increasing dramatically, the center of the mobile phone market shifts to smartphone market.
At the same atime, companies focused on feature phones like Nokia, LG electronics’ market shares dropped fast.
4G, the transmission technology that is comparably faster than 3G of 2011 enters the commercialization phase.
While traditional feature phone shares are decreasing, new smartphone company shares are growing fast.
