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[국제경영] 현대자동차의 국제시장 진출 전략(영문)에 대한 자료입니다.
목차
Hyundai Motors
International business Issue
Analyze Current Position
Industry
Competitors
Global Market Situation
Core competence
Hyundai USA
Hyundai China
Hyundai Europe
Recommendations
Eco-Friendly
Marketing
본문내용
Hyundai USA
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s) →Low quality
Open a new factory in Alabama
→ Improve the image of HYUNDAI
The Initial Stage (1986 to 1988)
The Troubled Years (1989 to 1998)
The Recovery (1999 to 2003)
Hyundai Motor Company was to promote quality management since 2000. It has achieved the highest level of quality competitiveness In 2005.