소개글
현대자동차 CSR 사례 연구에 대한 자료입니다.
목차
1. Introduction
2. Hyundai Motor’s CSR
3. Hyundai Motor’s CSR - Reality
4. Alternatives and Conclusion
본문내용
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Back ground
Past: good quality, price, supply
Current: stakeholders, the need for corporate ethics
Definition
The obligations of companies that while striving for Corporate profits and sustainable development through complying charitable and ethical responsibility to contribute to society.
6 types of CSR
Public service campaign
Public service marketing
Social marketing
Social contribution activities
Community volunteer activities
Social responsibility management practice