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분야
pptxIn Korea
HSBC’s Matrix structure
Group values
Recent Activity Analysis
Environment
Competitors
Marketing Mix(4Ps)
SWOT Analysis
Ansoff’s Matrix
Conclusion
The Hongkong and Shanghai Banking Corporation
Established in 1865 by Scottish trader
In 1992, after HSBC took over Midland bank
HSBC moved head office to London
HSBC holdings became major investment corporation
Diversification through acquisitions and partnerships
HSBC integrated securities and commerce finance with Investment banking
HSBC invested with Merrill Lynch & Company
Significant growth through online finance
