소개글
[마케팅] 뉴로마케팅(neuromarketing) 장점과 미래(영문)에 대한 자료입니다.
목차
1. Intro
2. Macro analysis
3. Micro analysis
4. Advantage of Neuromarketing
5. Case
6. Future of Neuromarketing
본문내용
Social relationship
- SNS marketing
Brand relationship
- Contents marketing
- You-tube
- smart phone appl
Emotional relationship
- Neuromarketing
Marketing
Trend
Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli
to measure activity in specific regional spectra of the brain response
to learn why consumers make the decisions they do, and what part of the brain is telling them to do it