소개글
[MIS] KT금호 렌터카 고객만족 경영 연구(영문)에 대한 자료입니다.
목차
1. Introduction
- Reason for Selection
- Study Selection
- Introduction
2. Environment Analysis
- Analysis of Internal Market
- Analysis of Outside Market
3. Problems
4. Research
- MIS Analysis with Access
- Query Demonstration
5. Conclusion
6. Reference
본문내용
♦ Analysis of Internal Market
Customer oriented service
Provide Fly&Drive Service relating flight
Package service affiliated other tourism packages
Handle various events(discount by membership grading system etc)
offer special membership discount in Jeju since 2011
Because of various service price is more expensive than others
Serve variety service(WIFI, Full tank rent)
Have partnership with Herts(the largest rent-car company in the world)
참고문헌
KT금호렌터카 : http://www.ktkumhorent.com/
고객을 위한 세심한 서비스 : http://journeyon.kr/40137654882
통계청 : http://www.kostat.go.kr/
렌터카 ‘바가지 상술’ 소비자 울린다 : http://www.cstimes.com/news/articleView.html?idxno=70478
KT금호렌터카 3G 통신망 활용한 `토탈 안전관리 서비스`:
http://www.dt.co.kr/contents.html?article_no=2012040202019932718009