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[국제경영] 농심 신라면의 중국 진출 사례 분석(영문)에 대한 자료입니다.
목차
Company introduction
辛辣面 introduction
Chines market condition
Marketing strategy
Conclusion and View
본문내용
Joint with big distribution company by forien
->distribution’s stability
->hight positining strategy
1.辛辣面 - 农心’s weak taget
- 辣面 market share about 1%
2.Mouse’ head in SEAWUGGANG
Decreasing company image
Decreasing Whole product’s reliability
3.Global comapany 农心
- Be Sucessful company in the world