소개글
[마케팅] 소셜 커머스 업체의 마케팅 전략(영문)에 대한 자료입니다.
목차
Definition
Inside-out
Outsde-in
Survey
Conclusion
본문내용
Definition
Social commerce is reached through Facebook, Twitter such as social networking service.
Social commerce marketing is promote the goods using social commerce
Inside-out
Viewpoint of Retailer
They cut prices drastically to try and shift stock. (Disposition of stock)
Small profits and a large turnover
Marketing cost saving feature
Promotional effect
The initial reaction of consumer
The goods selling on the internet are offer substantial discount.
They sell the all of things that are helpful in real life, so it would be practical.
Social commerce provide a service throughout the area
It could be used for Restaurant, café, clothing, performance, shopping in low cost.