분야
pptxSituation Analysis
-Market situation
-Target Analysis
Objectives
-Marketing Objective
-Communication Objective
-Media Objective
Media Strategy
Media Tactic
Scheduling
-전국 종합병원 의료평가 중 유일하게 전부문 A등급 획득
-매년 각종 외부기관 고객 만족도 조사 1위 병원 지속 선정
35-45
GENERATION that Embraces whole consumer
Protector of both young and old people & consumer themselves
Have the power of hospital selection
Marketing Objective
“Make SMC NO.1 TOM in consumers’ mind.”
Communication Objective
“Positioning SMC warm image through various media.”
Media Objective
Make awareness about SMC in 1~2 periods during campaign.
Make positive attitude about SMC in 3~4 periods during campaign.
Keep effective reach(3+) 45% at least to target people during campaign.
Keep reach 80% and frequency 5 times average during spring and fall season.
Keep reach 35% and frequency 2 times average during summer and winter season.
