소개글
외국인 대상 카페 사업 계획안(영문)에 대한 자료입니다.
목차
Introduction
Company Background
Marketing Environment
Marketing Objectives
Competitive Environment
Financial Plan
Marketing Strategy
Conclslusion
본문내용
CAFÉ IN KOREA
Golden era of Cafe; ex) Cafe Bene
Symbol is changed
Friendly and comfortable place
Bright prospect
Backgroun
ONLY FOR Members!
We deliver best COMFORTs
Placed in Shin-chon
(Hottest place in Seoul)
2 story building , 70 customers
Open 24hours
10 employees can speak…
Snacks, Monthly Party
MARKETING ENVIRONMENT
Korean café market
change of public perception of cafe
- Increase in amount of import of coffee
coffee shop trends
- Growth of major coffee shop