소개글
애플 경쟁력 분석, 5Force 분석(영문)에 대한 자료입니다.
목차
Apple Overview
PC Industry Analysis
Apple’s
Competitive Strength
5 Force Analysis
Vision
본문내용
THE BEGINNING OF APPLE
Steve Jobs and Steve Wozniak, founded apple computer on April Fool’s Day, 1976,– released the apple I (for $666). Apple I had 8 KB of RAM.
Made 200 units
Took on a new partner---A.C. “mike”, who was instrumental in attracting venture capital
Job released the Apple Ⅱ In April, 1978. Launched a successful IPO.
Color graphics – a first for a personal computer
Dove the PC industry to $1 billion in annual sales in less than 3 years
Leader, selling more than 100,000 Apple Ⅱs by the end of 1980
Apple I – did not have a case – the user was required to build a box for its components. (Picture from smithsonian) apr 1,1976