분야
pptxNeeds of Wider Bandwith
Message Persuasiveness
Conflict Management
Ethical issues
BP built oil-company in the Columbia in 1994.
The oil pipeline was exploded.
The problem of human rights & environment.
BP vs. Guerrillas& Campensino
Columbians are conservative and have high regionalism.
Guerrillas were not be familiar with BP Columbia entering into Columbia.
They have exclusive emotions to BP Columbia. BP Columbia also has defensive attitude to Guerrillas and they ignored campensino’s demand.
Conflict Management
Belief 2: Parties should be trusted
Lack of trust lead to bad result
Belief 3: Status Differences should be minimized
BP has treated Colombian in lower position
Belief 4: Mutually Acceptable Solutions should be found
BP has forced too extremely
